Thursday, September 10, 2009

eBook Marketing by Moses Isaac

Turning Your Ideas Into Steady Streams Of Cash Flow

Ebooks or Electronics books are self contained "executable" files of HTML. This HTML may be a website you've created or HTML you've specifically prepared to be completed into a downloadable exe file for distribution. When downloaded, this file will self install on your clients desktop.

Ebooks are very similar to normal physical books in the sense that they are rich in content. They are a huge resource of information. Anything you can put in a physical book, you can put in a eBook. If your site is about Internet Marketing why not write an Interner Marketing guide. If your site is about web design, you could write a beginners web tutorial.

An eBook basically is a packaged offline wesite that allows authors a great deal of flexibility in presentation of content. eBooks can be downloaded from your website and stored and read offline at any time. eBooks come with user friendly navigation tools that lets the reader skip to any page or search for any keyword in the eBook.

An eBooks can be completely interactive with the Internet and can contain live links, graphics, forms, Javascript, embedded video, audio, animation and more. Hyper links and internal search engine enhance navigation allowing the reader to find items of interest quickly and easily. Ebooks combine the functionality and purpose of physical books along with complex software.

Ebooks will play a very important role in Internet Marketing, no matter what the product or service offered by a company it. How can your business benefit from the ebook direction especially in terms of Internet Marketing.

Benefits Of Publishing Your Own eBook.

Ebooks offer myriad advantages to the Internet Marketer. A good idea for an eBook can explode your income. The best thing about publishing your own eBook is that not only can you earn a steady income by selling the eBook but you can also market all of your other products through the same eBook.

The primary reason why anyone would create and publish their own eBook is to make money, eBooks that are informative and focussed sell very well. If the eBooks subject has a market, people would be willing to buy it. One of the major benefits of selling eBooks is that anyone without any sort of prior experience could create a book and with proper maketing strategies, build a huge customer base. The key is building credibility with your eBooks. Once this is done, it would be very easy to make new as well as follow up sales. eBooks can lead to a variety of other opportunities for your business eBooks also serve as great marketing tools. They can be used to about customers for your other products or services.

Getting Published Is Easier

The cost involved in traditional publishing are high and publishers are extremely selective. Therefore the percentage of author that eventually succeed in getting their works published is extremely low.

Electronic publishing has removed much of the risk and costs attached to print publishing. The result being a far greater percentage of would be authors are now getting published.

Low cost - High Margin

Once again, because the cost of electronic publishing are significantly low, an author can expect to receive a higher percentage of the income derived from the sale of an ebook, Infact, should authors decide to pay for the creation of their ebook upfront and distribute the work themselves, they get to keep all the profits.

Ebooks have a profit margin of almost 100%. This is enormous. This is aided by the fact that ebooks eliminate shipping and inventory costs. You can update the sell the same ebook for years and derive income out of it. The cost of revising an eBook is minimal. Besides, creatin an eBook does not require any technical knowledge. Any one can create and market it.

Third Party Publishers Are More Author - Friendly.

Authors who opt for third party publishing and creation are granted far greater room for discussion regarding the contract between the third party and themselves. Aspects such as electronic publishing and print rights, publishing and print rights, duration of contract, royalties, design,input, advertising, marketing and distribution etc are negotiated to the mutual bene of both parties.

Authors are encouraged to be involved with the creation of their ebook to ensure that the final product meets their expectations.

An eBook can be completed and published fast
It can take anything upto two years for an accepted manuscript to go to print and reach the bookstores with a conventional publishers. eBooks can be published and up for sale within a few weeks. Self - publishers can be selling their ebook within weeks.

Ebook can be enhanced with Multimedia.

Ebooks have a decisive edge because it can include a varienty of multimedia elements that will enhance the reading experience. Multimedia enhancements, such as animation, graphics,expandable photos, audio, short video clips, music, font size and interactive navigational links are bonus feature that elevate the electronic publication into a class on its own. Authors can use these elements to illustrate the featured content more effectively.

Marketing and Advertising.

There are many opportunities availabe to advertise and market your ebook. The Internet has opened hundred of doors to previously unpublished authors. Your can now tap into the enormous world-wide market via Internet.

Best of all, is that you will have the exclusive rights to market your ebook and people can only buy it from you. Alternatively you could also enter into an agreement with another publisher regarding distribution of your eBook.


Moses Isaac
http://tinyurl.com/mrh67c